Just Stop.

I’m always trying to bring unusual content to a different audience – a non-art-world audience.Jenny Holzer.

I decided to write this blogpost on another one of my favorite female artists, Jenny Holzer.  Advertising is about making the viewer stop. Stop at that one postcard, or stop at that one page in the magazine. I believe that Jenny’s work makes people stop.

I first learned about Holzer’s work in an Art History class I took at UD. What I found fascinating about Jenny’s work was her meaningful phrases and the way that she displays them. Holzer is mostly known for her large-scale public displays that include billboard advertisements, projections on buildings and other architectural structures, as well as illuminated electronic displays. From big to small, Holzer’s work has also been shown on monuments, small posters and T-Shirts. Wikipedia says, “Her main concern is to enlighten, bringing into light something thought in silence and meant to remain hidden.”

Holzer was born in Gallipolis, Ohio and attended Duke University, the University of Chicago and Ohio University where she completed a Bachelors of Fine Arts Degree. She moved to New York City in 1976. In Manhattan, Holzer participated in an independent study at the Whitney Museum and that is where she first started working with language, installation and public art. Some of her contemporaries include Barbara Kruger, Cindy Sherman, Sarah Charlesworth, and Louise Lawler.


Holzer has done many series, but two in particular made me stop. She has a series called“For the Capitol” that she completed in 2007. Projected on the Kennedy Center for the Performing Arts in Washington D.C, this piece was made specifically for nighttime projection using quotes from John F. Kennedy and Theodore Roosevelt.

I also appreciated her project from 2006 titled “For 7 World Trade” which is one of her permanent LED light installations. It hangs in the lobby of the 7 World Trade Center in New York City. The WTC’s website mentions Holzer’s piece saying, “Holzer, a conceptual artist, created an animated-text installation of prose and poetry that scrolls across a glowing 65-foot-wide, 14-foot-high glass wall behind the reception desk. The work features pieces written by numerous authors – from Elizabeth Bishop and Allen Ginsberg to Langston Hughes and Walt Whitman – whose work evokes the history and spirit of New York City.”

That’s the test of street art – to see if anybody stops. People would cross out ones they didn’t like and would star others. I liked that people would engage with them.Jenny Holzer

Jenny Holzer is currently living upstate New York with her husband and daughter. Her art has been shown all over the world and has won many awards. Her work is controversial but I also think it has a way of pulling people in and enticing them. Her displays are in your face and make you think. I find that is needed in good advertising whether it is advertising for businesses or advertising your own thoughts and ideas. If you enjoy Jenny Holzer’s work I also recommend checking out the other artists I mentioned earlier.

Contributed by Crista Kling.








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Quick History of the Cell Phone

You know, if you think about it, cell phones haven’t really been around that long. The first cell phone approved for commercial use was developed by Mr. Martin Cooper in 1983 – a mere 31 years ago.

The phone cost $9,000 in today’s dollars (Interestingly this is not even the most expensive cell phone ever – Vertu sells luxury phones today from ($6,000-$12,000). Even more interesting, the first call was made to the son of Alexander Graham Bell. I wish I could have been there for that!

The cell phone has completely changed the entire world. It’s changed how we talk, how we log and track our lives, and also how we do business. No longer are we tied to emailing each other (which was invented in 1971 by the way) or making calls from the office. Now we are accessible to anyone 24/7.

Our phones have evolved from the two pound Motorola DynaTAC down to the Samsung Galaxy S4 Mini which is a whopping 107g, or roughly the same weight as a fork or a teaspoon.


I would argue it’s one of the most diverse business tools available to us, with a plethora of apps and features to remind us we have a meeting, tell us how to get there, and then remind you to make that follow up call. If you have a need, there is an app for that.

For a list of the top ten business apps, go here: http://www.forbes.com/sites/amitchowdhry/2013/09/16/best-business-apps-to-download/

My personal favorite from this list include Square, where you can turn your cell phone into a credit card swiping machine, and Evernote, which is like a notebook for your cell phone. You can make multiple notebooks with various tabs to keep notes, clip sections from website, and much more.

The Square and it's app. Turns your cell phone into a credit card processor (for a small fee of course).

The Square and its app. Turns your cell phone into a credit card processor (for a small fee of course).

Your options are truly limitless with the technology that is rapidly developing. I am excited to see what the future holds for cell phones and other business technologies!

Contributed by Ashley Hudson.







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What Gardening Teaches Us About Success


1. Pulling weeds.  A weed has a stronger and more tenacious root than any plant I intended on being there. If ignored they take over.  Be careful not to let negative thoughts enter your fertile mind. Sometimes those weeds are negative people in your life.  Be careful. They will squelch ideas. Create self-doubt. Strangle your optimism.

2. Reap what you sow. Before the fruits of your labor can be enjoyed, much hard work must precede it.  Last spring I skipped the annoying and backbreaking step of tilling the soil to plant my vegetable garden.  My shovel could barely break the surface to plant my seeds.  Because I didn’t take that extra time and put in the work, my plants lacked room to grow and nutrients necessary for delicious fruit.  In much the same way, many calls must be made to enjoy the reward of a face-to-face meeting with the client.  That meeting may not lead to a sale, just as, despite my best efforts, many seedlings wither and die. But sure enough if I do enough of the hard work I’ll have a bounty to enjoy.

3. Don’t procrastinate.  I peer out my window on a sunny morning and think I really ought to get out there and feed those chickens now…ah, I’ll do it after work.  After work, an unexpected thunderstorm hits and I’m running to the chicken coop drenched in chilly rain trudging through mud and muck.

4. Victory is sweet.  Pluck a tomato straight from the vine. Take a juicy bite. Savor a crisp cucumber the day it’s harvested.  Crack a farm fresh egg for breakfast. Share a slice of fresh baked zucchini bread straight from the oven.  Snip a few fresh mint leaves for an icy cool refreshing Mojito. Somehow my harvest tastes better than anything store bought.  Those easy wins in my professional life aren’t nearly as fulfilling as the ones that required blood sweat and tears before victory was finally realized.  Failures and setbacks are merely temporary states.  Remember, into every garden a little rain must fall.

This little backyard garden somehow brings me great joy. It doesn’t feel like work. It’s relaxing, dare I say, even therapeutic. I know the payoff is worth it.  I haven’t gone so far as to talking to my plants.  But, hey, a little positive self-talk in life can’t hurt anyone.

 “The mind is what the mind is fed.” –David J. Schwartz, The Magic of Thinking Big.

Contributed by Heather Craaybeek.