How Your Customers Really Find You
Marketing today can require a comprehensive strategy that includes both online and traditional direct methods to maximize your chance of qualified prospects finding and choosing your business. In today’s digital world, what is the best way for you to stand-out during each part of the buyer’s decision-making process?
Awareness
It all starts with awareness. While methods like radio, newspapers and direct mail are primary sources for stimulating customer interest, they also search online using keywords and/or look at Google listings as part of their initial research.
Findability
The customer is searching, using Google, apps, directories, voice search and more. How easy is it for them to find you? It’s essential for you to know the findability of your own business and identify any inaccurate or missing online listings, which can easily improve your ranking on search engines.
Reputation
The customer has found you! Your website is well-designed, simple to navigate, and contains great information on your products and services. Do you have great reviews? A business’ online reputation directly influences whether someone decides to do business with you or not. In fact, 84% trust online reviews as much as word-of-mouth from their friends.
Conversion
All the pieces are now in place for the customer to choose you. Will they? Conversion refers to the percentage of potential customers who take a specific action, such as calling you or booking an appointment online. Some tools to increase conversion are a website featuring a clear call-to-action, a web form, an online calendar, or the ability to purchase your products via an app. Don’t be one of the 22% of businesses who aren’t satisfied with their conversion rate, when you can use one or all of these tools to make it easy for a customer to connect with you.
Advocacy
The experience your customer had with you and your product or service should result in advocacy. They should want to continue doing business with you. People often share their thoughts through social posts, online reviews, or blogs. This is the best press you could ask for when it comes to promoting your business, so it’s important to know what’s being shared and harness its power effectively.
If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.
