3 Key Services You Need for Your Digital Marketing Strategy

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Whether you’re just starting to think about digital or already have an SEO and content strategy, making sure you have certain foundational services can be key to saving you time and improving your results.

To develop your online brand and help customers find you amid all the competition, here is a quick guide on three cost-effective digital tactics you should have in place.

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Google My Business

Google is one of the most-visited sites in the world and everybody with a device uses it multiple times a day to help inform their purchasing decisions. Did you know it also has tools available to help your business grow?

Google My Business is a platform that presents your business on the right side of the search results page and includes photos of your business, reviews, listings, and, best of all, a space to create social posts!

Using Google My Business will allow you to put your best foot forward the moment prospects start searching for your business, impressing both current and prospective customers alike.

 

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Listing/Directory Services

Crafting an attractive website for your business takes plenty of time and effort, but that attractive website isn’t helpful if people don’t know where or how to find it.

Search engines like Google, Bing, and Yahoo! draw their listings data from different directory services all over the internet. While many of these services provide accurate information, it is important for business owners to set up accounts on as many of these sites as possible so they can ensure the accuracy of their phone numbers, addresses, and website URLs.

 

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Review Management

Reviews are the lifeblood of a business. The very first thing customers do when someone recommends a company is to check out the general consensus of their online reviews and, most importantly, how the company responds to the comments.

Taking the time to respond to your reviews in a polite and friendly manner can show how much you value your customers and that you are also gracious and willing to fix mistakes if you receive negative feedback. It may take 30 minutes out of your day to do, but the positive effect it can have on your online reputation can’t be replicated anywhere else.

If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.

The Buyer’s Journey: How Your Customers Really Find You

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How Your Customers Really Find You

Marketing today can require a comprehensive strategy that includes both online and traditional direct methods to maximize your chance of qualified prospects finding and choosing your business. In today’s digital world, what is the best way for you to stand-out during each part of the buyer’s decision-making process?

 

Awareness

It all starts with awareness. While methods like radio, newspapers and direct mail are primary sources for stimulating customer interest, they also search online using keywords and/or look at Google listings as part of their initial research.

 

Findability

Findability

The customer is searching, using Google, apps, directories, voice search and more. How easy is it for them to find you? It’s essential for you to know the findability of your own business and identify any inaccurate or missing online listings, which can easily improve your ranking on search engines.

 

Reputation

The customer has found you! Your website is well-designed, simple to navigate, and contains great information on your products and services. Do you have great reviews? A business’ online reputation directly influences whether someone decides to do business with you or not. In fact, 84% trust online reviews as much as word-of-mouth from their friends.

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Conversion

All the pieces are now in place for the customer to choose you. Will they? Conversion refers to the percentage of potential customers who take a specific action, such as calling you or booking an appointment online. Some tools to increase conversion are a website featuring a clear call-to-action, a web form, an online calendar, or the ability to purchase your products via an app. Don’t be one of the 22% of businesses who aren’t satisfied with their conversion rate, when you can use one or all of these tools to make it easy for a customer to connect with you.

 

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Advocacy

The experience your customer had with you and your product or service should result in advocacy. They should want to continue doing business with you. People often share their thoughts through social posts, online reviews, or blogs. This is the best press you could ask for when it comes to promoting your business, so it’s important to know what’s being shared and harness its power effectively.

If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.

NEW Employee Spotlight: Paula Clifford

Get to Know Our Sales & Marketing Associate, Paula!

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Paula has a passion for life in general, but it was her passion for working in sales that brought her to RSVP on 9/23/2019.

Since her friends and family are an extremely important part of her life, she spends as much time with them as possible. Paula has been blessed with some very special friendships that go back to high school and several since grade school! Some of the fun trips they have enjoyed together are to Mackinac Island, MI; Gatlinburg, TN; Shipshewana, IN; and numerous trips to Holmes County, OH in Amish Country. They love visiting Amish Country the most and already have a trip planned for October 2020!

 

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Paula and her friends’ last fun outing was to see the live performance of “Elf the Musical” at the LaComedia Dinner Theater in Springboro, OH. Fun times, great food, and a fantastic performance!

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The latest memorable family gathering was at her oldest grandson’s wedding in October. It was a very emotional and beautiful outdoor wedding. The weather was perfect!

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Paula loves spending time on the beach, relaxing and ‘shelling’. Her favorite vacation spot is Sanibel Island, FL. Sanibel has been billed as one of the best ‘shelling’ locations in the world. When you are looking for sea shells, they say people are doing the ‘Sanibel Stoop”! She has been there many times, but still loves walking up and down their white, sandy beaches as much as she did the first time. Her daughter and grandson visited Sanibel this past summer, but she couldn’t make the trip this time, but you can rest assured that she will visit again soon!

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NEW Employee Spotlight: Danny Bates

Get to Know Our Graphic Designer, Danny!

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Danny is originally from Dayton, Ohio but recently moved to the Cincinnati area and began working for RSVP in January of 2019.

 

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Before he started working for RSVP, Danny played hockey and studied Fine Arts / Graphic Design at The University of Mississippi.

 

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Even though he doesn’t have any pets of his own, he still loves being around the fur balls in his family!

Left: Zeke, Husky & Great Pyrenees (Sister’s Dog)

Middle: Sidney, Golden Retriever & Irish Setter (Parent’s Dog)

Right: Laela, English Bulldog (Girlfriend’s Dog)

 

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When he’s not creating designs for RSVP, Danny enjoys staying creative by painting, drawing, and making music with friends.

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Danny is extremely grateful to have amazing people in his life. He loves creating art, music, and design work but his favorite place to be is spending time with his family.

 

All images are Danny’s own & may not be republished without express written permission.

 

 

How Kids Judge the Halloween Candy You Give Out

Everyone has their candy preferences, but what are kids thinking about what you’re putting in their bag?

However grateful and well mannered they are, it’s impossible for trick-or-treaters to avoid casting some judgment on the treat-giver-outers they encounter.

The Old Timer

You’re old school. You don’t go for newfangled gadgets or trends. You like the classics. When you’ve been around the block as many times as you have, you know what’s good and you stick with it.

The Spaz

You get an A for awkward. Either you grossly underestimated or “Candy” was flagrantly forgotten on SEVERAL grocery lists.

The Party Pooper

You’re probably allergic to sugar and happiness, but our new cavities are still going to get some sweetness tonight.

The Trusty Provider

Nothing too fancy, nothing too nasty. You’re a solid source of one or two enjoyable or tradable “fun” sized treats.

Cheapy McCheapster

You’re handing out candy from last year’s after-Halloween sales, aren’t you? Money may not grow on your trees, but tonight some toilet paper might.

The Legend

We shall one day tell our own kids of you good sir/madam. And the gold-plated private jet you must have lying around somewhere.

 

Contributed by Bethany Briggs

 

Need a little pick-me-up?

“Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle

 

There comes times when I have some self-doubt creeping in or sales may not be landing in my favor. Other times, it feels like relationships just don’t seem to be clicking. When I start to get a little anxious, I always get that hunger for learning. I wander around the aisles of the bookstore. I get on Amazon and read the reviews you know those “if you like this book you might also love ____”. Lately, everything I’ve read is just meh. Just repetition of the same material and content I’ve heard years before. It had been quite a while since I found a gem of a read. Definitely, quite a long time since I’ve picked up a book that is life-changing.

While waiting on a cell-phone repair, I wandered into a bookstore and this one called out to me, “READ ME!” High Performance Habits by Brendon Burchard. It’s off to an inspiring start. It’s the kind of book that makes you want to rush home and devour some more.

I’d love to share a few of my all-time faves. This is my go-to list of books I’ve read most more than one time. Some are dog-eared. All have highlighted passages. Some I’ve read 10 times. Not only does the content never get old, I often discover something new messages within the pages. Life situations change and that old text now speaks to me in a different way delivering a new and timely lesson.

Whether you’re looking for a little positive thinking or ready to grow your business to the next level, I hope you enjoy these classics (followed by my two cents).

E-myth by Michael Gerber (Critical for every entrepreneur)
The Magic of Thinking Big by David Schwartz
How to Win Friends and Influence people by Dale Carnegie
Good to Great by Jim Collins
Duct tape Marketing by John Jantsch (Practical advice for small businesses marketing that doesn’t cost a fortune)
Positive Personality Profiles by Dr. Richard Rohm (Forever changed my perspective on interactions with others)
10 X by Grant Cardone
Think and Grow Rich by Napoleon Hill (I had this one on cassette tape in my first car)
Selling the Invisible by Harry Beckwith
The Bible
Drive by Daniel pink
One Minute Manager by Ken Blanchard (Principles are timeless)
Lean In by Sheryl Sandberg (Give yourself permission to do great things!)
Outliers by Malcolm Gladwell (Fascinating research into top achievers)
Just Listen by Mark Goulston

I’d love to hear your all time faves. I’ll add them to my “MUST READ” list.

 

Contributed by Heather Kuth.

All images are Heather’s own & may not be republished without express written permission.

50 Years of Gratitude

“The healthiest of all human emotions is Gratitude” was spoken by Zig Zigler as he described what he called an Attitude of Gratitude

This is not human nature, and therefore not always easy to implement, and those around me know I am not always grateful in the moment.  However, when I step back and reflect on my time on this earth – Grateful summarizes my posture. You, like me, have so much to be grateful for, if we can keep redirecting our attention to gratitude.

 

I’ve had the fortune of visiting some cool places in the US and abroad. These are a few pictures where I’m feeling grateful!

 

 

I have been blessed with what I believe are God’s greatest gifts. I turned 50 this year and I’ll illustrate some of my most precious gifts below:

 

 

My amazing, beautiful and talented wife Ira. I took this picture of her recently with the Alaska landscape in the background.

 

 

We were married in September 2016 in Asheville at the Omni Grove Park Inn, now one of our favorite destinations…  The air in the mountains is so clean and fresh, and that resort is magical and very relaxing…

 

 

My loving and supportive parents, Justin & Ilde Sucato. My parents are both 100% Italian, and my Mom came over from Italy when she was a little girl. My Dad’s parents came from Sicily. My parents taught and were examples for my brothers and I that honesty and hard work are the foundations for success. Although my Dad passed in 2010, and I miss him dearly, I’m very grateful for the man that he was, and the example he set for me.

 

 

My brothers (Justin, Dan, and Joe) and I grew up very close. We’re all in different professions now, but each successful in their field. I’m grateful that we are each married to wonderful wives and have beautiful families. I’m also grateful that we schedule annual family reunions to spend time with each other during these busy times. Justin’s a successful business owner, Dan is a world-renowned Pediatric Orthopedic Surgeon and Chief of Staff of his hospital, and Joe is an accomplished Jazz Musician and aspiring entrepreneur.

 

 

My 3 Handsome Boys:  Anthony 23, Andrew 19, and Christopher 16 are my pride and joy. These guys are growing up to be fine gentlemen and they continue to make me proud.

 

 

My 3 Beautiful Girls:  Emma 9, Gia 12, Maya 11. These are my step-daughters and they are a handful!  Girls are for sure different than boys, and I’m learning that first hand now! They are caring and sweet, and little firecrackers!

 

 

Our Family! This picture was taken at the foot of a waterfall (fed by a glacier) in Alaska. We were all together for this once-in-a-lifetime trip! The boys and the girls. and Ira and I had the best time!

 

 

Our puppy Nova was my gift to the girls for their wedding gift. The boys and Ira and I picked him out. He’s a multi-poo and he’s smart and intuitive. I can’t imagine our household without Nova!

 

 

This is my ex-wife Teresa. I include here in my collection of gratitude because we shared 18 years our lives together married and raised my 3 boys together. I’m grateful for that chapter of my life, my 3 boys.

 

 

This is one of my favorite pictures of our family altogether after our wedding ceremony! It doesn’t get better than this!

 

 

And finally, I am so grateful for my RSVP work-family (pictured below) who have been incredible for the last 18 years. Although some of my team members have changed over the years, this group of fine professionals inspires me daily to be my best. They have unique personalities and interested, and that makes our team unique and world-class! We have reached national status for our performance, sales accomplishments, and quality. Each of them has family not pictured here and I’m proud that our business supports their fine families.

My clients who we serve are amazing! My staff and I work with hundreds of incredible people and their businesses who we are proud to consider RSVP family. Each one of them has helped to grow me and my team – and we’ve helped them in a small way in exchange.

 

This is my family and I’m proud and grateful to be among them and serve!   

 

I hope you’ll join me and make 2018-2019 your best year ever by having an Attitude of Gratitude!

 

 

 

Anthony R. Sucato

Owner, RSVP / Sucato Marketing Systems

 

All images are Tony’s own & may not be republished without express written permission.

NEW Employee Spotlight : Amy Flounders Baker

Get To Know Our Administrative Assistant, Amy!

The last year has been a whirlwind! Amy got married, moved to Ohio with her husband, and started working for RSVP.

 

 

She loves staying active but has never been a natural athlete. Slow and steady is her mantra! She crossed two items off her bucket list in the last few years. She ran the Flying Pig marathon in 2014 and in 2015 finished the Maryland ½ Ironman.

 

 

She’s a huge animal lover. Amy and her husband have a small dog herd.

 

 

Amy renovated a house in 2016 during some time off. She loved demo day and the whole process of rebuilding from the studs. Her friends and family all helped out, which made the end result even better.

 

 

Amy and her husband went on a cruise in March (our first one). She loves the ocean and most of her vacations have revolved around the beach.

 

 

Her favorite place to be is with friends and family, giving thanks for every day!

 

 

All images are Amy’s own & may not be republished without express written permission.

NEW Employee Spotlight : Bethany Briggs

Get To Know Our Graphic Designer, Bethany!

What is one thing Bethany could never live without? Her FAMILY

(Left to Right -Thomas, Shelly (Dad & Mom)

Stratton, Bethany

Zane, Kirsty

Nevaeh)

 

Bethany’s favorite place to be is at the lake with friends and family. It’s a lot of fun whether they go tubing, kayaking, fishing or they are just hanging out by the fire.

 

Bethany cannot resist petting all the animals. She is definitely a softy for fuzzy critters. She has a pooch of her own named Willow.

 

 

Bethany was born into a racing family. Her dad raced and now her brother races midgets and sprint cars. It’s a very intense sport but once you get into it it’s hard to not want more! Forever cheering for #71, Stratton Briggs! 🙂

 

 

Bethany’s favorite place she has traveled to is New Orleans. She says that words can’t describe how beautiful New Orleans was. Street performers, local artists and amazing architecture had her in awe of the city. She stopped at Cafe Du Monde for some mouth watering beignets and coffee and was not disappointed! She recommends if you get the chance to visit New Orleans, Beignets from Cafe Du Monde.

 

 

Picture of Bethany is owned by Leslie Nicole Photography and may not be republished without express written permission.

All other images are Bethany’s own & may not be republished without express written permission.

#Unplugged

Last week, we were blessed to travel to the lovely Dominican Republic home to gorgeous white sand beaches, gracious hospitality, and very spotty almost non-existent wi-fi.

We were very excited for our nine-year-old son to experience his first trip out of the country. Between the three of us, we had 2 cell phones, one work laptop, our family laptop, an iPad, and a Fitbit.

Upon arrival, like bonafide tourists, we were snapping photos of the palm trees and buildings and ourselves with tropical beverages. And what would one do with these photos next, upload to Facebook, of course! No such luck. Downloading…. Error…. Unable to process….

I joined the gaggle of other guests at the lobby desk in search of wi-fi codes. In a resort that attracted visitors from various parts of the world, I could see this desire to connect is not unique to the USA.

But alas $40 per day!?! I’ll pass, thanks. Reluctantly, we unplugged for the week.

In any language or even without words, you can see the disconnect being connected has created. It’s no wonder this video has been viewed over 50 million times.

In our week of being unplugged, we discovered:
1. We didn’t miss it that much. (Okay… maybe after day 2)
2. We still like each other. Whew!
3. Work went on fine without us. The people we trusted did what they were supposed to do.
4. We spent more time really appreciating the beauty of our surroundings instead of just photographing the sights for social media.
5. We made new friends poolside from all over the USA, Canada, and France. We learned about their culture and even picked up a few new words in other languages.
6. We got a real kick of watching people take selfies (one gal must have taken 40 selfies in the pool) and Snapchat (one musclebound dude nearly broke a leg on sandcastle while capturing his best kissy face on camera). Very entertaining!
7. Without tracking it via the device, we’re pretty sure we logged 20k-30k steps/day. There’s a lot more time to walk and discover when your heads not down on a screen!
8. On the four-hour flight home (GASP) we played cards and talked while others watched movies solo they had downloaded in preparation.
9. By day 7, disembarking at home and observing entire families deeply entranced in their phones, we found ourselves reflecting on what impact all this connectivity is having on real social relationships.

I hope that you will get the chance to be #unplugged if not, by force, then perhaps by choice. In a recent survey, 29% of cell owners describe their cell phone as “something they can’t imagine living without.” I assure you, you can. It’s quite refreshing!

Challenge: Set aside a day each week to be device free. Can’t do a whole day? Start with an hour each morning.

“Almost everything will work again if you unplug it for a few minutes, including you.” —Anne Lamott

 

All images belong to Adventure Photos & may not be republished without express written permission.