3 Key Services You Need for Your Digital Marketing Strategy

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Whether you’re just starting to think about digital or already have an SEO and content strategy, making sure you have certain foundational services can be key to saving you time and improving your results.

To develop your online brand and help customers find you amid all the competition, here is a quick guide on three cost-effective digital tactics you should have in place.

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Google My Business

Google is one of the most-visited sites in the world and everybody with a device uses it multiple times a day to help inform their purchasing decisions. Did you know it also has tools available to help your business grow?

Google My Business is a platform that presents your business on the right side of the search results page and includes photos of your business, reviews, listings, and, best of all, a space to create social posts!

Using Google My Business will allow you to put your best foot forward the moment prospects start searching for your business, impressing both current and prospective customers alike.

 

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Listing/Directory Services

Crafting an attractive website for your business takes plenty of time and effort, but that attractive website isn’t helpful if people don’t know where or how to find it.

Search engines like Google, Bing, and Yahoo! draw their listings data from different directory services all over the internet. While many of these services provide accurate information, it is important for business owners to set up accounts on as many of these sites as possible so they can ensure the accuracy of their phone numbers, addresses, and website URLs.

 

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Review Management

Reviews are the lifeblood of a business. The very first thing customers do when someone recommends a company is to check out the general consensus of their online reviews and, most importantly, how the company responds to the comments.

Taking the time to respond to your reviews in a polite and friendly manner can show how much you value your customers and that you are also gracious and willing to fix mistakes if you receive negative feedback. It may take 30 minutes out of your day to do, but the positive effect it can have on your online reputation can’t be replicated anywhere else.

If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.

The Buyer’s Journey: How Your Customers Really Find You

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How Your Customers Really Find You

Marketing today can require a comprehensive strategy that includes both online and traditional direct methods to maximize your chance of qualified prospects finding and choosing your business. In today’s digital world, what is the best way for you to stand-out during each part of the buyer’s decision-making process?

 

Awareness

It all starts with awareness. While methods like radio, newspapers and direct mail are primary sources for stimulating customer interest, they also search online using keywords and/or look at Google listings as part of their initial research.

 

Findability

Findability

The customer is searching, using Google, apps, directories, voice search and more. How easy is it for them to find you? It’s essential for you to know the findability of your own business and identify any inaccurate or missing online listings, which can easily improve your ranking on search engines.

 

Reputation

The customer has found you! Your website is well-designed, simple to navigate, and contains great information on your products and services. Do you have great reviews? A business’ online reputation directly influences whether someone decides to do business with you or not. In fact, 84% trust online reviews as much as word-of-mouth from their friends.

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Conversion

All the pieces are now in place for the customer to choose you. Will they? Conversion refers to the percentage of potential customers who take a specific action, such as calling you or booking an appointment online. Some tools to increase conversion are a website featuring a clear call-to-action, a web form, an online calendar, or the ability to purchase your products via an app. Don’t be one of the 22% of businesses who aren’t satisfied with their conversion rate, when you can use one or all of these tools to make it easy for a customer to connect with you.

 

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Advocacy

The experience your customer had with you and your product or service should result in advocacy. They should want to continue doing business with you. People often share their thoughts through social posts, online reviews, or blogs. This is the best press you could ask for when it comes to promoting your business, so it’s important to know what’s being shared and harness its power effectively.

If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.

NEW Employee Spotlight: Paula Clifford

Get to Know Our Sales & Marketing Associate, Paula!

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Paula has a passion for life in general, but it was her passion for working in sales that brought her to RSVP on 9/23/2019.

Since her friends and family are an extremely important part of her life, she spends as much time with them as possible. Paula has been blessed with some very special friendships that go back to high school and several since grade school! Some of the fun trips they have enjoyed together are to Mackinac Island, MI; Gatlinburg, TN; Shipshewana, IN; and numerous trips to Holmes County, OH in Amish Country. They love visiting Amish Country the most and already have a trip planned for October 2020!

 

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Paula and her friends’ last fun outing was to see the live performance of “Elf the Musical” at the LaComedia Dinner Theater in Springboro, OH. Fun times, great food, and a fantastic performance!

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The latest memorable family gathering was at her oldest grandson’s wedding in October. It was a very emotional and beautiful outdoor wedding. The weather was perfect!

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Paula loves spending time on the beach, relaxing and ‘shelling’. Her favorite vacation spot is Sanibel Island, FL. Sanibel has been billed as one of the best ‘shelling’ locations in the world. When you are looking for sea shells, they say people are doing the ‘Sanibel Stoop”! She has been there many times, but still loves walking up and down their white, sandy beaches as much as she did the first time. Her daughter and grandson visited Sanibel this past summer, but she couldn’t make the trip this time, but you can rest assured that she will visit again soon!

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Can Combining Mailers with Digital Marketing Create Greater Success?

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Marketing has been transformed by social media over the last few years and many businesses are now making digital solutions a large part of their strategy. However, digital solutions can only go so far with your potential clients. Thankfully, some traditional marketing tools, like direct mail, can still provide massive exposure.

Here are just a few ways why combining traditional marketing options with your digital strategy can make it more successful.

Print is Better for the Brain

Just because our eyes spend hours looking at a screen every day doesn’t mean it’s the ideal form of communication. Studies show that people require 21% less brainpower to read a page of print than a page of online text and can recall the name of the business 75% better when printed.

When crafting your marketing strategy and combining direct mail and digital marketing, the digital strategy can give you quantity and greater reach, but print offers quality and staying power.

You Have Your Reader’s Full Attention

The problem with digital advertising is that while you are able to reach a wide selection of potential clients with one message, you are only one message in a full inbox. Unless you have an eye-catching subject line, the odds are high that you can get lost in the system.

With real mail advertising, you’ll instantly stand out in the eyes of the recipient in a much smaller pool of daily mail. The best part? You’ll also pop back into your recipient’s minds every time they see your flyer on their coffee table or fridge, giving your marketing strategy greater longevity.

Greater Opportunity for Creativity

Whether it’s the physical presence of the ad or the way we carry it around with us, there’s something tactile about a direct mail flyer that no amount of paid online ads or SMS deals can ever compete with.

One of the best ways you can take advantage of this is to change the gloss or texture of your flyer and customize it to stand out against the rest of the envelopes in a person’s mailbox. You can even include valuable gift cards in your marketing to further entice and attract your clients!

Marketing today requires a complex strategy to merge the real and digital worlds and keep your clients hooked. If you’re looking for proven ways to stay in your clients’ minds and consistently promote your business, give the staff at RSVP Upscale Offers a call today at 888-958-7787 or visit us online to see our wide selection of direct mail marketing options.