Can Combining Mailers with Digital Marketing Create Greater Success?

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Marketing has been transformed by social media over the last few years and many businesses are now making digital solutions a large part of their strategy. However, digital solutions can only go so far with your potential clients. Thankfully, some traditional marketing tools, like direct mail, can still provide massive exposure.

Here are just a few ways why combining traditional marketing options with your digital strategy can make it more successful.

Print is Better for the Brain

Just because our eyes spend hours looking at a screen every day doesn’t mean it’s the ideal form of communication. Studies show that people require 21% less brainpower to read a page of print than a page of online text and can recall the name of the business 75% better when printed.

When crafting your marketing strategy and combining direct mail and digital marketing, the digital strategy can give you quantity and greater reach, but print offers quality and staying power.

You Have Your Reader’s Full Attention

The problem with digital advertising is that while you are able to reach a wide selection of potential clients with one message, you are only one message in a full inbox. Unless you have an eye-catching subject line, the odds are high that you can get lost in the system.

With real mail advertising, you’ll instantly stand out in the eyes of the recipient in a much smaller pool of daily mail. The best part? You’ll also pop back into your recipient’s minds every time they see your flyer on their coffee table or fridge, giving your marketing strategy greater longevity.

Greater Opportunity for Creativity

Whether it’s the physical presence of the ad or the way we carry it around with us, there’s something tactile about a direct mail flyer that no amount of paid online ads or SMS deals can ever compete with.

One of the best ways you can take advantage of this is to change the gloss or texture of your flyer and customize it to stand out against the rest of the envelopes in a person’s mailbox. You can even include valuable gift cards in your marketing to further entice and attract your clients!

Marketing today requires a complex strategy to merge the real and digital worlds and keep your clients hooked. If you’re looking for proven ways to stay in your clients’ minds and consistently promote your business, give the staff at RSVP Upscale Offers a call today at 888-958-7787 or visit us online to see our wide selection of direct mail marketing options.

February $50 Gift Card Winners! 🎉

CONGRATULATIONS ⁣⁣

Our 2019 February contest winners are:

Tammy Gullett – Riverside, OH

Russ Beckner – Middletown, OH

Jennifer Carstens-Brown – Monroe, OH

Matt Berger – Lebanon, OH

Allison Savage – Bexley, OH

Pete Harlan – Dublin, OH

Joyce Falk – Westerville, OH

Jerry Richardson – Lexington, KY

Kimberly Bridwell – Shepherdsville, KY

Ed McCoy – Elizabethtown, KY

Enjoy your $50 gift card for a delicious dinner on us! 🙂



Be sure to visit www.rsvpupscaleoffers.com to enter in our future sweepstakes!

9 Drinks to Try this Holiday Season 🎄

Get into the holiday spirits.

Skip the boring beer this year — holiday parties deserve festive drinks like Christmas Sangria and Maker’s Mark® Eggnog.

Check out the below drinks and links to add a little more cheer to your life this holiday season.

1.) White Christmas Mojito

If you like coconut you will enjoy this cocktail!

Click on the author’s name to get to the recipe.

Photo & Recipe By: HalfBaked Harvest

 

2.) Christmas Sangria

This sangria is the right balance of crisp and fruity, with a slight touch of sweetness!

Click on the author’s name to get to the recipe.

Photo & Recipe By: Cake’n Knife

 

3.) Peppermint Mocha White Russian

With peppermint, vodka and a touch of milk, this is the perfect post-dinner drink!

Click on the author’s name to get to the recipe.

Photo & Recipe By: With Salt & Wit

 

4.) Apple Cranberry Moscow Mule Cocktail

The ginger-apple-cranberry flavor combo is so good and are quintessential seasonal flavors!

Click on the author’s name to get to the recipe.

Photo & Recipe By: Heather Christo

 

5.) Rudolph’s Night Off

Pomegranate | Rosemary | Ginger Beer – Such an easy but impressive cocktail!

Click on the author’s name to get to the recipe.

Photo & Recipe By: Elle Talk

 

6.) Jingle Juice Holiday Punch

You only need 3 ingredients to create this masterpiece! YUM.

Click on the author’s name to get to the recipe.

Photo & Recipe By: Inspired by Charm

 

7.) Peppermint & Whipped Vodka Hot Chocolate

Just adding a little twist to this seasonal favorite.

Click on the author’s name to get to the recipe.

Photo & Recipe By: Home Cooking Memories

 

8.) Maker’s Mark® Eggnog

 This large-batch crowd pleaser is perfect for your next gathering.

Click on the author’s name to get to the recipe.

Photo & Recipe By: Maker’s Mark®

 

9.) Hot Cranberry Apple Spiced Cider

Spiced Cider is a holiday must. The flavor is perfect!

Click on the author’s name to get to the recipe.

Photo & Recipe By: The Cookie Rookie

 

Enjoy!

October $25 HoneyBaked Ham Gift Card Winners!

CONGRATULATIONS ⁣⁣
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The winners of the $25 HoneyBaked Ham Gift cards are…⁣⁣
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Chris Schons – North Ridgeville, OH⁣⁣
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Russ Beckner – Middletown, OH⁣⁣
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Diane Todd – Cincinnati, OH⁣⁣
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Julie DiMascola – Columbus, OH⁣⁣
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Lori Pierce – New Carlisle, OH⁣⁣
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Carl Brady – Louisville, KY⁣⁣
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Justin Collins – Blacklick, OH⁣⁣
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Shelley Dickson – Lexington, KY⁣⁣
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Betsy Jackman – Stow, OH⁣⁣
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Troy Henderson – Chardon, OH⁣⁣
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The gift cards will go out today – Enjoy! 🙂



Be sure to visit www.rsvpupscaleoffers.com to enter in our future sweepstakes!

A new one is coming soon!