Welcome back to RSVP’s This Week in Advertising feature! This regular series includes the news tidbits from the advertising world that interested, excited, or amused us this week. We’re glad you’ve joined us – let’s see what happened This Week in Advertising:
- Let's kick off with a quick lesson in what NOT to do when your company is on the receiving end of some backlash: Seasalt & Co., a company specializing in Photoshop tools, posted a bizarre ad featuring an ominous-looking tree with an even more sinister noose dangling from one of the branches, ostensibly to promote their latest line of graphic design tools...somehow. When the responses they received were less than flattering, the company began threatening legal action against those who complained, then eventually deleted their social media accounts, only to resurface later, with their Facebook page scrubbed clean of the ad, the responses to the ad, and any reference to the ad. A halfhearted and confusing apology (predictably) soon followed, and we suspect the clean-up will continue in coming months. The moral of the story? Think before you advertise, and take criticisms to heart - preferably without unnecessary legal threats.
- At the other end of the tact spectrum, online retailer ModCloth is known not only for selling high-quality clothes in kitschy cuts & prints at affordable prices, but also for promoting realism & body diversity in their advertising - they were the first company to join a pledge against using Photoshop on their advertisements to create "unattainable body images," and the company frequently uses images of everyday customers wearing their clothes in catalogs. They continue this tradition with their 2015 swimwear campaign, which features actual ModCloth employees instead of models. The ads include women of various heights & shapes, and have generated quite the social media buzz on Facebook, Twitter & Tumblr.
- ModCloth may not care much for Photoshop, but millions of graphic designers the world over do, and use the program to design & create the eye-catching ads we see in our daily lives. Adobe is celebrating its iconic design program's 25th anniversary with a vibrant 60-second ad set to Aerosmith's "Dream On", which will air during the Oscar Awards this Sunday evening.
- Oh, did we mention the Oscars are on this Sunday? You can prepare for the big night by watching the stirring, emotional ads the Academy developed to promote Sunday's show - just have some tissues ready.
- Oscar-night ad spots are as coveted as those nestled in between plays on the Super Bowl, and American Express alone will be airing four ads, each costing the credit card company around $2 million dollars. These commercials will feature various celebrities - who are also AmEx clients - talking about their rises to fame & overcoming the obstacles that stood in the way of their dreams...dreams that are now worth $2 million dollars.
- We know this isn't *technically* advertising-related, but we can't help but be fans of Mad Men, the hit AMC show that has transfixed millions over its seven-season run. The show, set in the dog-eat-dog world of 1960s advertising firms, begins its final season on April 5th, and the first trailer indicates that the swinging-sixties have given away to a very sideburn-ed & plaid seventies. Catch the spot here, and be sure to tune in to AMC on April 5th - it's certain to be memorable.