Whether you’re just starting to think about digital or already have an SEO and content strategy, making sure you have certain foundational services can be key to saving you time and improving your results.
To develop your online brand and help customers find you amid all the competition, here is a quick guide on three cost-effective digital tactics you should have in place.
Google My Business
Google is one of the most-visited sites in the world and everybody with a device uses it multiple times a day to help inform their purchasing decisions. Did you know it also has tools available to help your business grow?
Google My Business is a platform that presents your business on the right side of the search results page and includes photos of your business, reviews, listings, and, best of all, a space to create social posts!
Using Google My Business will allow you to put your best foot forward the moment prospects start searching for your business, impressing both current and prospective customers alike.
Listing/Directory Services
Crafting an attractive website for your business takes plenty of time and effort, but that attractive website isn’t helpful if people don’t know where or how to find it.
Search engines like Google, Bing, and Yahoo! draw their listings data from different directory services all over the internet. While many of these services provide accurate information, it is important for business owners to set up accounts on as many of these sites as possible so they can ensure the accuracy of their phone numbers, addresses, and website URLs.
Review Management
Reviews are the lifeblood of a business. The very first thing customers do when someone recommends a company is to check out the general consensus of their online reviews and, most importantly, how the company responds to the comments.
Taking the time to respond to your reviews in a polite and friendly manner can show how much you value your customers and that you are also gracious and willing to fix mistakes if you receive negative feedback. It may take 30 minutes out of your day to do, but the positive effect it can have on your online reputation can’t be replicated anywhere else.
If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.
