Less is More – A Lesson in Music and Marketing

Can you tell your story with a single image, a single word, one note or sound?
It’s not so easy, right? So how do we get to “less is more”? I often look to my experience in music to help answer these difficult questions and this is one of those times.

Legendary jazz guitarist Pat Martino explains his
development in this short clip.

Like Martino, many musicians focus on “bedazzling” their audience with speed and facility in their formative years,  whereas the seasoned musician focuses on tone and clarity, making certain he/she communicates the desired feeling to the audience. I like that he referred to his audience as the “victim” of his immature approach.

Can we draw parallels in visual art, dance, storytelling, etc. What about marketing? Although many companies/brands make “victims” of their audience with more unfocused communication, I think it’s safe to say many of the strongest brands we’ve experienced have been communicated in clear terms and visuals aka MORE IS LESS.

A few examples:
Disney: Where Dreams Come True
Nike: Just Do It
Apple: Think Different

Steve Jobs presents his “Think different” campaign in this clip.

Similar to Pat Martino, Jobs highlights Apple’s focus on simplifying their approach with respect to product line, marketing, and distribution. Certainly we know this strategy and Apple’s commitment to executing this strategy yielded game-changing results.

I am proud to be a part of an organization that focuses its energy on delivering greater value to our clients with a simple and transparent experience. When we execute effectively, our audience of Homeowners in Ohio, Kentucky, and Indiana are on the receiving end of the best of the best customer experience which our clients offer.

2 related videos discuss simplicity in branding.

Contributed by Joe Sucato

Pat Martino Source: https://www.youtube.com/watch?v=pO4NQ2tyOV0

Steve Jobs Source: https://www.youtube.com/watch?v=Li9a0JFUuos

Simplicity in Branding 1 Source: https://www.youtube.com/watch?v=0Otx_N5XQXA

Simplicity in Branding 2 Source: https://www.youtube.com/watch?v=7OEdMIZ6uSg

Emotional Advertising

Emotions process inputs five times faster than your conscious brain. In response to emotions we are compelled to do something. People buy products and services on their gut reactions rather than information. We make a decision on how we feel about a brand or product in 3 seconds or less.

Psychology Today says “A nationally advertised brand has power in the marketplace because it creates an emotional connection to the consumer. A brand is nothing more than a mental representation of a product in the consumer’s mind. If the representation consists only of the product’s attributes, features, and other information, there are no emotional links to influence consumer preference and action. The richer the emotional content of a brand’s mental representation, the more likely the consumer will be a loyal user.”

Most people recognize 6 emotions: happy, excited, love, sad, angry and scared. Below we’ve found ads that represent each of these emotions.

Happy

Scared

Sad

Love

Anger

Excited

Your brain is trying to survive, we are constantly trying to decide what information we need to keep and what is not important. Brands are latching onto emotional ads because they work! Create a powerful message with your brand that your customer will never forget.

 

 

Contributed by
Caitlin Tuohy & Syd Miles

 

Heart and brain image: https://www.bigstockphoto.com/image-208368856/stock-vector-cute-brain-and-heart-meditation-logic-and-feel%2C-cartoon-characters-balance-your-life-vector-illustration

Emotion icons image: https://www.bigstockphoto.com/image-154903019/stock-vector-smiley-face-vector-emoticon-set-in-white-flat-icon-sticker-with-colorful-funny-emotions-and-facial-expressions-vector-illustration

Video for happy: https://youtu.be/po0jY4WvCIc

Video for scared: https://youtu.be/BlfinjxFEYI

Video for sad: https://youtu.be/3t6bLugtJkQ

Video for love: https://youtu.be/XLpDiIVX0Wo

Video for anger: https://youtu.be/yIxA3o84syY

Video for excited: https://youtu.be/s4WVhcXogGk

PEP TALK

Today I had to give myself a pep talk. I thought maybe somebody else out there needs one, so here is what I said to myself.  And, yes, don’t laugh…I said it out loud, smiling, into a mirror.

First a little theme music to set the mood.
When Taylor Swifts song “Shake it Off” topped the charts, my friend and former co-worker sent me this viral version with a built in pep talk.
https://youtu.be/1Rn6wdPoeS4
She said it reminded her of me and my ever-present  positive mental attitude. It’s true I’m a glass half full kinda girl!  (Evidence: awarded 2013 Optimist of the Year)

But some days, well, it feels like things just suck. Shake it off!

In sales, there a ton of No’s. Soon there will be a Yes. Most sales people stop just short. Don’t stop.  Shake it off!

The puppy spends 15 minutes in the yard being urged to “go potty” but instead suns himself in the grass.

  Upon entering the house, promptly pees on the carpet. You are lucky you are adorable, Rosco!  Shake if off!

You discover someone you trust is keeping a very big secret. Remember that trust is a gift you give someone.  It’s unfortunate but totally outside your control. Don’t waste an ounce of energy. Shake if off!

Every where you turn, the world is turning into a crazy place full of crazies.  Shake if off!

And sadly we’ve lost dear friends and others are very sick. All I can do is hug my family. Love more. Be more present. Count my blessings. Make every day count. Have faith. Shake it off!

Hope this makes you smile. Be the best in all you do!

 

 

Contributed by Heather Kuth

All images are the author’s own & may not be republished without express written permission.

Shake it off image: http://designroast.org/wp-content/uploads/2016/03/hand-lettering-inspiration-1.jpg

Employee Spotlight : Joe Sucato

Get To Know Our Account Executive, Joe!

Joe grew up in Buffalo, NY.

He later on moved to NYC where he played a lot of gigs!

With love in the air Joe married Mehves.

Like everyone at RSVP Joe also loves animals! He has Lady, a mischievous golden retriever pictured here with her boyfriend.

Joe believes success is continuously developing your gifts and using those gifts to contribute productively to society.

All images are Joe Sucato’s own & may not be republished without express written permission.
Buffalo, NY Image: https://images.search.yahoo.com/yhs/search;_ylt=A0LEVvcflIhZE2YA68gnnIlQ?p=Buffalo%2C+NY&fr=yhs-mozilla-004&fr2=piv-web&hspart=mozilla&hsimp=yhs-004#id=1&iurl=http%3A%2F%2Fwww.hotelroomsearch.net%2Fim%2F2015%2F01%2Fbuffalo-new-york-2.jpg&action=click

Employee Spotlight : Jeff Vice

Get To Know Our Account Executive, Jeff!

A memorable story from Jeff’s childhood was when he was 13 he was scared of roller coasters. His 15 year old cousin picked him up over his shoulders and carried him onto a roller coaster knowing he would have fun. He was right. When it was over they got right back on and rode it over and over.


One nerdy thing about Jeff is all the random facts he knows! He learned all the capitals of all the states when he was four and he knows a lot of geography and history. When he’s driving down the highway with his family he might point out why a town they’re passing was named, what it was or something that happened there in the past, or maybe someone famous who lived there. His wife, Kim, says he’s full of useless trivia that no one cares about.


If Jeff could tell his 13 year old self one thing he would tell him succeeding or failing with your education will define the rest of your life.

The best book Jeff ever read was The Big Short.
“With stagnant wages and booming consumption, the cash-strapped American masses had a virtually unlimited demand for loans but an uncertain ability to repay them.”
— Michael Lewis, The Big Short

One thing that might surprise you about Jeff is that he may act like an old guy but he still feels young!

Roller coaster image source: https://upload.wikimedia.org/wikipedia/commons/6/68/Image-Lightning_Racer_at_Hersheypark_station.jpgThe Big Short book image source: https://mises.org/sites/default/files/styles/social_media_1200_x_1200/public/static-page/img/4283.jpg?itok=1vTs8xrD
All other images are Jeff Vice’s own & may not be republished without express written permission.

Employee Spotlight : Syd Miles

Get To Know Our Graphic Designer, Syd!

Her personal philosophy is “You can come out bitter or you can come out better.” She did lettering of it and it’s above her desk every day.

She defines success as knowing her younger self would be proud of the adult she has became.

One nerdy thing about Syd is that she isn’t big on TV. The first TV She had in her house, after 5 years of not having one, she gutted and filled with books.

One thing Syd could not live with out is critters. She has cats and would love to add a dog to the mix soon!

If she weren’t a graphic designer she could see herself being in the peace corps or working for social services.

 

All images are Syd Miles’s own & may not be republished without express written permission.