NEW Employee Spotlight: Susan Steuer

Get to Know Our Office Manager, Susan!

Joe and Susan Pic 1Joe and Susan Pic 2Susan is originally from Cincinnati, Ohio, but currently lives in Mason with her husband of 29 years, Joe. She began working for RSVP in February of 2020.

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Susan enjoys spending quality time with her two adult children. Her daughter Katie is a Special Education Teacher and her son Joey is an Army Vet and is enrolled as a fire recruit at the Colerain Township Fire Department.

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Susan is extremely grateful to have an amazing family that all live in the Cincinnati area.

Friends picShe enjoys hanging out with her friends that she has known for over 40 years. They share great memories of Mariemont Middle and High School.

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Susan spends a lot of her free time with her BFF Sherry. They enjoy traveling to Nashville, TN, going to concerts and beating their husbands at Euchre.

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Susan also enjoys attending FC Cincinnati soccer games, boating with her friends and family, traveling the bourbon trail and visiting any beach.

Why Creating Compelling Content Is Critical for Your Marketing

1.pngBusiness owners are bombarded by so many marketing options these days. Between trends like influencer marketing and digital discounts, it can be easy for us to forget that sometimes the most effective marketing tools are actually the simplest and most sincere.

Here is a quick rundown on why writing compelling content is important for your business.

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Content Builds Trust With Your Clients

Writing and presenting quality content is a great way to generate trust because it creates a connection between you and the customer that isn’t based on sales.

When people read your blogs, social posts, or watch your videos, they know that they will be reading quality information they can use without having to worry about being bombarded by sales offers.

Content marketing is also a great way to convey your business’s expertise and knowledge of your field, helping consumers develop a positive opinion of your brand.

 

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Quality Content Tells Your Story

People buy a product because it fulfills a need and they may even come back if the product is good, but when you’re looking to create loyal customers who will sing your praises, you need an emotional and compelling story.

Whether you started your business with your best friend in your garage or it’s a family operation that has been passed down from generation to generation, content is the way to share this story with your audience and make your customers feel connected to it.

 

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Well-Written Content Helps With SEO

When a person searches for a business or product to help with their problem, their search engine will send out scanners across the web to find the best result for the user’s needs.

The definition of a search engine optimized website is constantly changing, but one of the things that search engines always look for is well-written web pages that demonstrate a business’s expertise.

If you’re looking to get to the top of the search results and bring in more business, then it’s time to take a look at your website and add the engaging material you need to stand apart from your competition.

Give our team at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see how our wide selection of marketing products can bring your customers to your website and through your door.

Do you Need SEO Services for your Business?

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SEO is an amazing digital marketing tool that can help transform your business if done properly and consistently. It may seem complicated and overwhelming, but it’s an incredibly important step that can promote your business to customer’s as they start their digital buyer’s journey.

 

What is SEO?

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of online traffic to your website from organic search results on search engines. Organic traffic is free and unpaid so you can attract quality visitors to your site who are truly interested in what you have to offer. When potential customers search for something, a search engine interprets what they search for to find terms and content most likely that matches their query. You want that content to be yours so that you appear on top of search results.

 

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The Benefits of SEO for Your Business

Since 93% of online activities begin on a search engine, you want to rank as high on organic search results as possible; few people actually visit the second page of results. Good SEO practices can provide numerous benefits, including better user experience, better brand recall, and higher conversion rates.

A better user experience begins by providing your customers and those visiting your website with relevant information that’s easy to navigate, potentially leading to longer dwell time. This will also build brand awareness, resulting in better brand recall and a greater sense of credibility with your customers.

Lead generation can be a difficult hurdle for many businesses to overcome, but SEO can also lead to higher conversions and close-rates for your business. In fact, businesses can close at a rate of 14.6% from SEO leads as compared to 1.7% from outbound leads, like cold calls.

 

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SEO Services

Optimizing your website for SEO requires time and attention on an on-going basis. There are DIY SEO tools that can help you get started, if you’re willing to put in the time to learn about successful SEO concepts and strategies. SEO is as much about understanding what and how people search online as it is about search engine algorithms, including the words they use to search and the type of content they want to read.

Digital marketing is complex, but there are plenty of tactics and tools available for small businesses to propel their business forward. Give our team at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online and see how we can help you succeed online.

3 Key Services You Need for Your Digital Marketing Strategy

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Whether you’re just starting to think about digital or already have an SEO and content strategy, making sure you have certain foundational services can be key to saving you time and improving your results.

To develop your online brand and help customers find you amid all the competition, here is a quick guide on three cost-effective digital tactics you should have in place.

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Google My Business

Google is one of the most-visited sites in the world and everybody with a device uses it multiple times a day to help inform their purchasing decisions. Did you know it also has tools available to help your business grow?

Google My Business is a platform that presents your business on the right side of the search results page and includes photos of your business, reviews, listings, and, best of all, a space to create social posts!

Using Google My Business will allow you to put your best foot forward the moment prospects start searching for your business, impressing both current and prospective customers alike.

 

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Listing/Directory Services

Crafting an attractive website for your business takes plenty of time and effort, but that attractive website isn’t helpful if people don’t know where or how to find it.

Search engines like Google, Bing, and Yahoo! draw their listings data from different directory services all over the internet. While many of these services provide accurate information, it is important for business owners to set up accounts on as many of these sites as possible so they can ensure the accuracy of their phone numbers, addresses, and website URLs.

 

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Review Management

Reviews are the lifeblood of a business. The very first thing customers do when someone recommends a company is to check out the general consensus of their online reviews and, most importantly, how the company responds to the comments.

Taking the time to respond to your reviews in a polite and friendly manner can show how much you value your customers and that you are also gracious and willing to fix mistakes if you receive negative feedback. It may take 30 minutes out of your day to do, but the positive effect it can have on your online reputation can’t be replicated anywhere else.

If you’re looking for proven ways to stay in your customers’ minds and consistently promote your business, give the staff at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online to see our customizable solutions.