SEO is an amazing digital marketing tool that can help transform your business if done properly and consistently. It may seem complicated and overwhelming, but it’s an incredibly important step that can promote your business to customer’s as they start their digital buyer’s journey.
What is SEO?
Search Engine Optimization (SEO) is the process of increasing the quantity and quality of online traffic to your website from organic search results on search engines. Organic traffic is free and unpaid so you can attract quality visitors to your site who are truly interested in what you have to offer. When potential customers search for something, a search engine interprets what they search for to find terms and content most likely that matches their query. You want that content to be yours so that you appear on top of search results.
The Benefits of SEO for Your Business
Since 93% of online activities begin on a search engine, you want to rank as high on organic search results as possible; few people actually visit the second page of results. Good SEO practices can provide numerous benefits, including better user experience, better brand recall, and higher conversion rates.
A better user experience begins by providing your customers and those visiting your website with relevant information that’s easy to navigate, potentially leading to longer dwell time. This will also build brand awareness, resulting in better brand recall and a greater sense of credibility with your customers.
Lead generation can be a difficult hurdle for many businesses to overcome, but SEO can also lead to higher conversions and close-rates for your business. In fact, businesses can close at a rate of 14.6% from SEO leads as compared to 1.7% from outbound leads, like cold calls.
Optimizing your website for SEO requires time and attention on an on-going basis. There are DIY SEO tools that can help you get started, if you’re willing to put in the time to learn about successful SEO concepts and strategies. SEO is as much about understanding what and how people search online as it is about search engine algorithms, including the words they use to search and the type of content they want to read.
Digital marketing is complex, but there are plenty of tactics and tools available for small businesses to propel their business forward. Give our team at RSVP – Upscale Offers for Life & Home a call today at (888) 958-7787 or visit us online and see how we can help you succeed online.