Emotions process inputs five times faster than your conscious brain. In response to emotions we are compelled to do something. People buy products and services on their gut reactions rather than information. We make a decision on how we feel about a brand or product in 3 seconds or less.

Psychology Today says “A nationally advertised brand has power in the marketplace because it creates an emotional connection to the consumer. A brand is nothing more than a mental representation of a product in the consumer’s mind. If the representation consists only of the product’s attributes, features, and other information, there are no emotional links to influence consumer preference and action. The richer the emotional content of a brand’s mental representation, the more likely the consumer will be a loyal user.”

Most people recognize 6 emotions: happy, excited, love, sad, angry and scared. Below we’ve found ads that represent each of these emotions.







Your brain is trying to survive, we are constantly trying to decide what information we need to keep and what is not important. Brands are latching onto emotional ads because they work! Create a powerful message with your brand that your customer will never forget.



Contributed by
Caitlin Tuohy & Syd Miles


Heart and brain image: https://www.bigstockphoto.com/image-208368856/stock-vector-cute-brain-and-heart-meditation-logic-and-feel%2C-cartoon-characters-balance-your-life-vector-illustration

Emotion icons image: https://www.bigstockphoto.com/image-154903019/stock-vector-smiley-face-vector-emoticon-set-in-white-flat-icon-sticker-with-colorful-funny-emotions-and-facial-expressions-vector-illustration

Video for happy: https://youtu.be/po0jY4WvCIc

Video for scared: https://youtu.be/BlfinjxFEYI

Video for sad: https://youtu.be/3t6bLugtJkQ

Video for love: https://youtu.be/XLpDiIVX0Wo

Video for anger: https://youtu.be/yIxA3o84syY

Video for excited: https://youtu.be/s4WVhcXogGk