Welcome back to RSVP’s This Week in Advertising feature! Apologies for last week’s hiatus; a nasty flu bug made its way around the office, but now we’re back & better than ever! This regular series includes the news tidbits from the advertising world that interested, excited, or amused us this week. We’re glad you’ve joined us – let’s see what happened This Week in Advertising:
- The millennial generation has proven a difficult audience for advertisers to capture, as these post-Gen X-ers are less inclined to watch television shows traditionally, subscribe to print magazines and newspapers, and listen to radio. The key to reaching this up & coming (and highly idealistic) demographic may be in the message, not the medium: brands like Coke, Dove, and McDonald’s are targeting Millennials with positive, uplifting messages, in hopes of generating new business & continued loyalty. Could your business benefit from a similar approach?
- March is Women’s History Month, and many companies are focusing their attention on common issues facing women in our world today. A striking example comes from across the pond, where British charity Women’s Aid created an interactive billboard featuring a battered woman’s face (WARNING: the link includes an auto-play video, so proceed with caution in quiet spaces). As more people look at the billboard, her cuts, bruises and other injuries disappear and heal; this is achieved using facial recognition software to register the number of people who have looked at the ad. The message is clear and powerful:the best way to combat domestic violence is to pay attention to those abused.
- Oreos may be the most fun cookie to eat: you can dunk them, twist them, pull them apart, and if you’re my younger sister, you can eat the creme from the middle & stick the bald cookies back in the package to be discovered later by someone else who just wanted a snack before bed (…not that I’m bitter about that, all these years later). ANYWAY. Oreo is embracing their cookie’s playful history by inviting several artists to illustrate words commonly associated with the iconic snack, including “dunk,” “twist,” and “dream.” The colorful, creative ads are part of the brand’s “Play With Oreo” campaign.
- Remember when travelling by plane was a delightful, luxurious experience? Well, OK, neither do we, but ask your grandparents about it! Before airlines were faced with the Airline Deregulation Act in 1978, they competed not on price, but on service, food, and passenger experience – and they sold the heck out of it, with colorful ads depicting exotic locations in whimsical & lush detail. You may be stuck in coach (don’t worry – most of us are), but you can get a look at the good ol’ days with German artist Matthias C. Hühne’s upcoming book, Airline Visual Identity: 1945-1975. The massive book, which includes full-color depictions of ads from the golden days of air travel, isn’t due out until April (and costs a whopping $300+), but you can whet your appetite with some classic airline ads courtesy of AdWeek.
- Finally, Business Insider set the record straight this week when the popular publication shared a video on Facebook, correcting common mispronunciations of 15 popular brands. Think you know how to say “Adidas” properly? Watch the video to find out!